So I was reviewing who I follow on Twitter to see if there were any bogus accounts, etc. I inadvertently followed. Well, I found one account that had one of my favorite Twitter backgrounds ever: @WeCanEndPoverty Therefore, it is the latest #FollowOfTheWeek:
Name: The UN's 2015 Millennium Development Goals
Web: www.un.org/millenniumgoals
Bio: End poverty by 2015. This is the historic promise 189 world leaders made at the United Nations Millennium Summit in 2000 when they signed onto the Millennium Declaration and agreed to meet the Millennium Development Goals (MDGs). The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world's poorest people. World leaders have agreed to achieve the MDGs by 2015.
Followers: 6,550 + you!
Why Follow? Clearly this is a worthy cause. But it is also worth following because they do a good job of using social media to promote a cause.
Celebrities on board? (Not a reason to follow... just interesting) Antonio Banderas, Angelique Kidjo, Zinedine Zidane, Maria Sharapova and Annie Lennox
Additional tid-bit: The UN's summit on these topics is later this month. Visit this site to learn more.
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Some screenshots and examples follow - enjoy!
Twitter Page - background is simple, distinct and makes its point. It also generates interest in what the images on the left represent.
YouTube Page - well branded, great background, good information and kept up-to-date. All critical components to an engaging account.
Website - Note the immediate presence of Facebook & Twitter logos, as well as the continued theme of the goals.
Two great aspects of the Facebook page - First, a page dedicated to the goals:
And a wonderful landing page (that may need to be rescaled due to recent Facebook changes in column widths):
And another one of the websites:
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