Interesting, Unexpected Appeal

When getting my groceries at a local grocery store while vacationing in Northern Michigan earlier this summer (Northport, to be exact... it's heavenly), I found a surprise appeal in my grocery bag. I do not know how successful the piece is at raising funds, but I imagine it does well at building community awareness and the case for support for Child & Family Services of Northwestern Michigan. Have you ever tried one like this? How well did it work at raising money? Awareness?

Since the image quality is low, here is the text:

This little bag could change a life.

Dear Friend,

Sam is deaf due to his parents' medical neglect. Crystal's mom is drug addicted and cannot parent or maintain a safe home for her children. Jake was sexually abused by a family member he trusted.

These are just three of the children in our community who were abused or neglected. They deserve better. They deserve to be safe, and happy.

In the last year, more than 400 children were served by Child and Family Services' foster care program. Many arrive on our doorstep with their belongings - the few they have - in a brown or plastic bag.

Children shouldn't have to live with abuse and neglect. Please help us provide them with all the services they need by taking three easy steps:

1. Place a check, payable to "Child and Family Services" in this bag.
2. Fold the open end of the bag on the dotted line and tape or staple closed.
3. Place a stamp on the bag and mail.

Child and Family Services is a private, nonprofit organization that has been serving children in need in northern Michigan since 1937. Your contribution stays in our community.

Learn more about us: 1.800.538.9984 www.cfsnwmi.org

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