Thursday, September 2, 2010

    Results: Should gift officers make gift to organization?


    I posted the above question last week. The results did not surprise me, but it is good to see the actual numbers:


    The "Other" responses included one from a consultant who writes letters for many orgs and does not see the need to support each of them and one without a comment.

    That being said, having overseen staff fundraising campaigns previously, I doubt 87% of fundraisers do make a gift to their employers. I also have seen the divide between "frontline fundraisers" and "backroom operations" / "support staff" in terms of giving percentages. This is why I hammer home the need to make everyone on your team embrace the fact that every individual is a fundraiser, even if they don't go out and make the final ask. The research, support, etc. are all critical components of a fundraising campaign and should be recognized as such.

    If you have giving percentages for your organization feel free to share below (anonymously) or share your thoughts in the comment section.

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    1 comment:

    Kimberlee Stiens said...

    Interesting! So the question is, should fundraisers be required to give? Or should there just be an expectation?

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