Comment Policy
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We’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, however we are now re-investigating the situation. We will not make any further changes without first giving notice and lead time.
Hello all,
We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.
Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with "Fan" ads.
Thanks,
Matt Trainer
Facebook Developer Network Team
From Mashable: Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility. Small businesses can gain exposure without breaking the bank, and large companies can reach millions of consumers in a matter of hours. Social cause campaigns can be run by individuals and non-profits without big company sponsorship. They provide easier, faster involvement with supporters, and require fewer resources.
For example, the hugely successful Blame Drew’s Cancer campaign was started by a single person, cancer fighter Drew Olanoff. Drew gained national attention when he encourage tweeters to #BlameDrewsCancer for everything from bad weather to a sports team’s loss. When Drew decided to sell his Twitter handle for charity, TV star Drew Carey stepped in and offered to donate up to $1 million to LIVESTRONG in exchange for @Drew.Components to success:
You want to make it as easy for people to participate as possible; in social media, distractions fly a mile a minute. - Melissa Jones, Social Media Specialist for the Alex’s Lemonade Stand Foundation.
We wrote a post-social cause campaign article on our blog to thank our supporters and include them in the celebration because we value our donors and volunteers as equal stakeholders in the organization — our success is their success - Noland Hoshino, Heifer International Portland Volunteer Coordinator.
The average American consumes almost 12 hours of information per day in total (all formats) according to a study by the University of California at San Diego. However, social networks are increasingly directing these information flows... Basically marketers have always focused on generating maximum awareness and engagement with the greatest efficiency. In the past this was TV. Now it’s social networks. Facebook, YouTube, Twitter and LinkedIn [are] the new ABC, CBS, ABC and Fox. So my advice is to maximize these as best you can – but this requires surface area and thus not just a media buy. - Rubel
When sharing information with fans on Facebook or followers on Twitter, don’t forget that your job is to add value to these folks’ lives. Social media is about relationships. (CEOs and executives should) ...be the kind of person others want to seek out because each time they interact with you (or your brand), they feel like you’ve earned their attention and their loyalty.
What the world needs now is far more engagement by individual citizens, not less, and simple steps such as signing petitions or even sharing opinions/tweeting are steps in the right direction. As Edmund Burke once said, "Nobody made a greater mistake than he who did nothing because he could do only a little." Because small steps can lead to bigger steps, being critical of small steps serves no good. It simply disenfranchises folks. - Randy Paynter, CEO and Founder of Care2
There are some slacktivists that will become fundraisers, but if you are messaging correctly, they will mostly self-select. But the fastest way to lose slacktivists is to ask them [to do] what they hate doing the most — getting off their butt and [doing] something. My advice? Send out great content targeted at recruiting more fundraisers and driving people to donate, and empower the slacktivists to spread the word for you. - Dan Morrison, CEO and Founder, Citizen Effect
Our current funnel goes something like this: Blast out marketing, see who responds, ask them for money, send them a receipt, ask them for more money. The new funnel should work like this: Go out to where people are talking about our issue online, listen, reflect back on what you’re hearing, invite small acts of engagement, thank people and tell them the difference their small acts made, listen some more, invite them to speak, then ask for bigger acts. - Katya Andresen, Chief Operating Officer of Network for Good
I think slacktivists — like anyone else on social networks — need to be cultivated and feel appreciated for their contributions, as small as they may seem. We message our cause supporters individually, and respond to (almost) every message that comes into us via social media. It takes a lot of time, but this individual engagement is what has made us successful. - Carie Lewis, director of emerging media at The Humane Society of the United States
Don’t focus on asking them to give, focus on asking them to retweet any and everything you tweet, post on their wall, forward e-mails, etc. Focus on that, because that fits in their behavior pattern. Now, every once in a while, you can make a [money] appeal [to] the ones that [send] you a signal that they may be emerging from slacktivism. If you build a relationship with them, they will naturally graduate up the value chain. You can give them a nudge, but trying to force them will make them leave in droves. - MorrisonThat does it for this edition of Through Non-Profit Eyes... until next time: may the gifts be plentiful, your constituents happy & your mission served,
Twitter: @GOOD
Our latest guest is Jennifer Houlihan, who recently joined The Long Center for Performing Arts (TLC) in Austin, Texas. Jennifer has over twenty years of development and advancement services experience, including positions with the Alaska Repertory Theatre, Los Angeles Theatre Center, Good Samaritan Hospital, University of Southern California, Loyola Marymount University and as a management consultant to a long list of non-profits. Jennifer did her undergraduate work in speech communications at Northwestern University, her Masters in Psychology at Pepperdine University and is a professionally trained coach via The Coaches Training Institute. She has also given numerous presentations at every sort of fundraising conference you can imagine!Our organization has only been open for two years, so our biggest opportunity is filling the pipeline. Our facility opened on time and under budget with both an endowment and an operating reserve, and is debt-free, so we have a great management story to tell in addition to our creative one…and we have some very loyal and generous founders. But Austin is a young city without a significant history of philanthropy, and a lot of global tech companies that aren’t necessarily interested in the local exposure that we can offer as donor benefits. So we have a lot of outreach and education ahead of us. We also need to be careful to respect the boundaries of the ballet, opera and symphony – our founding resident companies, and each a very worthy non-profit in its own right.What are you doing to overcome these challenges?
What is the most successful change/program implementation you have made in your current role?We are working closely with our marketing and ticketing offices so that we are almost in lockstep as we convert single-ticket buyers to subscribers to members and donors. Having a small team is a great advantage at the moment, as it allows us to be nimble and seize opportunities without having to run it through a bureaucracy. We have a very active and powerful young professionals group, Catalyst 8, that offers leadership development and networking opportunities as tools to raise funds for the organization, and we know that will be our city’s next generation of leaders, so we take very good care of them in terms of staff support. And we are partnering with a local nonprofit, ilivehereigivehere.org, that is committed to raising the profile of philanthropy in our community. Finally, we are developing our first strategic plan for the long-term sustainability of The Long Center and have engaged our resident companies as full partners in the process.
Some were pretty basic, but had an impact – switching annual memberships to a rolling renewal system, so that we are renewing a manageable pool of donors every month and can give them more personalized attention than renewing them all at once. Cutting our weekly staff meeting to an hour. (More Donors Comment: Woo-hoo! Well done!) Adding pitches for membership to curtain speeches and subscription brochures. Showing up at staff and board meetings that development never attended before. And killing the separate donor category for people who gave $1.
But my favorite is a pre-renewal piece we just e-mailed, called TLC (also the initials for The Long Center). We asked our members to send us notes of support that we could pass on to two of our main constituent groups – under-served children and families, who get free tickets through our Long Reach for the Arts program, and the new and emerging artists who use the Rollins Theatre, our black-box space, and get subsidized rent through the Catalyst 8 BOOST program. Some of the notes that have come in are beyond heartwarming. I can’t wait to compile them and make them available to the kids and to the performers and watch their faces as they read the words of encouragement from total strangers. And I can’t wait to see how it affects the response rate to our last big renewal piece, which drops in two weeks.Where do you see social-media’s best application for fundraising?
Relationship building, though everything from ticket giveaways for the most re-tweets of a message, to communicating news about the organization – like the recent story about the Long Center on CNN (embedded below) The better the relationship, the easier to get an appointment to cultivate, solicit, or steward.What book / blog / twitter feed would you suggest fundraisers pay attention to?
I’m a big fan of The Likeability Factor and Love is the Killer App by Tim Sanders, which focus on the benefits realized – personally and professionally – by having a civilized, humane and positive workplace. Anyone who knows me will tell you I’m also a Tom Peters junkie, and that I adore Gaping Void and Seth Godin. And of course, the MoreDonors site, FB page and Twitter feed. (More Donors comment: Thanks Jennifer!)What question would you find most useful for readers to answer?
In the face of worthy competing demands, what would inspire you to make a gift to a performing arts center?
You can’t fake compassion. You either care about your users and show it, or you don’t. Compassion also can’t be scaled. But when you find those specific users, engage them in dialogue, and give them latitude. You’ll learn more from them than anyone on your payroll.4) Facebook's Open Graph has been quite the buzz for conversation since being announced by Mark Zuckerberg at the F8 Developers Conference. What does it mean for non-profits? Thus far, not much... in the future, maybe some significant data for mining. Imagine a prospect visits your website - what would he/she see today?
To Mama With Love is a collaborative online art project that honors moms across the globe and raises funds to invest in one remarkable Mama who dreams of building a home for children in her village. Funds raised will be invested in support of Mama Lucy Kamptoni, a remarkable grassroots changemaker in Tanzania who once sold chickens and used her income to build a primary school that now provides a high-quality education to over 400 children in Arusha. Her next goal, which To Mama With Love seeks to fund, is to build a boarding facility on campus so that every child who attends her school has a place to call home. To Mama With Love is a project of US 501c3 nonprofit Epic Change.I did this for my wife and appreciated the simplicity of the site and ease with which I could share the info. Here are some examples:
This is followed by personalizing your heart w/photos, names and information, as well as selecting a location.
Further personalization, using YouTube & Flickr (if you choose).
And the ability to send an e-card (sample follows) to your mom/spouse, as well as share the love and charitable action via social media and blogs.
Email sample:
Facebook post example (top post is a auto-post from Twitter, bottom is through the sharing tool above):
Only tweak I would suggest is making an option to select whether this was for your mother or spouse at the beginning - it assumes you are doing this for your mother...Right now, almost a billion people on the planet don’t have access to clean, safe drinking water. That’s one in eight of us.First you select a card - selection screen and two e-card samples follow:
charity: water is a non-profit organization bringing clean, safe drinking water to people in developing nations. We use 100% of public donations to directly fund sustainable water solutions in areas of greatest need. Just $20 can give one person clean water for 20 years.
Then you simply add the card to your cart, select your fit amount and checkout. Pretty easy way to make a gift and an impact.
Foursquare to Drive Education and Engagement
Geocaching to Connect Families and Kids with NatureFoursquare is the premier service when it comes to location-based applications. It has the largest user base with over one million total users and around half a million check-ins per day. Location-based services like Foursquare are relatively new, but non-profits are already finding very interesting and exciting ways to make use of them.
Just like the History Channel, NWF is exploring the possibility of using Foursquare to promote engagement with their constituents. “What if when a person checked into an outdoor space like a park or natural landmark, we could feed them NWF sponsored tips of what wildlife they should look for, or what view not to miss,” said Danielle Brigida, NWF's Social Media & Outreach Coordinator. “The idea is to make visiting these locations more interesting and fun by providing useful information about what can be seen and done.” As NWF works on this program, their supporters and advocates will be encouraged to add their own tips to the locations they visit so that as time goes on, coverage around the world continues to grow.
In addition to adding tips, NWF is exploring the possibility of having a branded Foursquare profile page and custom “badges” created for the organization. All of this activity promotes education, fun, awareness and engagement.
Geocaching, in many respects, was ahead of the location-based game. Started in 2000, it has been steadily growing in size and usage ever since. The unique location-based application presents some very cool opportunities for non-profits. The idea is that you can create a large-scale game of “hide and seek” for people all over the world to participate in. Organizations or participants can “hide” items called caches that others can then discover and interact with. You can then share logs or photos to further enhance the online experience.
With over three million caches hidden all over the world (according to the Geocaching website), a large user base and an impressive iPhone app, this location-based application is proving to be a great way to promote both online and offline engagement.
NWF is exploring the use of geocaching to send their supporters on educational treasure hunts involving everyone’s favorite raccoon, Ranger Rick, insightful clues, and special GPS-trackable objects called Geocoins. They are currently in the process of piloting two programs aimed at getting families outdoors.
Google Maps and “mashups” have been around for a while now, but maps are still at the heart of any location-based service or program.
One of the most visited pages on the NWF website is a Google Maps mashup called Nature Find. The website allows users to find information about outdoor areas, nature parks and events (e.g. the San Diego Botanical Gardens) by using the location-based searchable guide.
This simple, but powerful application has enabled them to provide a tremendous service to a large community of wildlife enthusiasts.
Gone are the days when non-profit supporters could only help by giving money or volunteering time. The ability to instantly share stories, pictures, videos and more has revolutionized how people interact with organizations online. The widespread use of mobile devices like the iPhone and Droid, coupled with the instant ability to share user-generated content with location-based information has added a whole new dimension to non-profit engagement.
To complement its Wildlife Watch website, NWF partnered to have an iPhone app called WildObs (wildlife observations) built. “Our Wildlife Watch website is great, but it’s a big ask for people to see wildlife and then go back to the website to log their sighting,” said Brigida. “People are much more likely to capture the moment on a smartphone.”
The application enables supporters to quickly post nature sightings via their mobile device (iPhone, Blackberry or Droid) while they’re out and about. Information such as what the species is, where the sighting took place, and who made the sighting is captured, immediately posted, and fed back to the Wildlife Watch map for other visitors to see and engage with.
You then end up with a largely crowdsourced archive of species and a recent observations map that the wildlife community can enjoy for years to come.
Later Bro - interfaces with Twitter & Facebook
Twaitter (Which Mashable notes will soon be renamed "gremlin") - The coolest feature about this one? The ability to translate your tweet into other languages! The scheduler-soon-to-be-formerly-known-as-Twaitter also has direct integration with one of my favorite services, Ping.fm, which allows you to use this service to post to Hi-5, Facebook, MySpace, FriendFeed and the plethora of options Ping allows.
We'll post clues 2 a special @(charity) place every 30min til someone accurately identifies it via tweet with @(charity) winner gets (prize)
My blog and websites are licensed under the Creative Commons Attribution 3.0 United States License. As Beth Kanter put it... which I think is put perfectly:
