Did you know Social Good Day is in three days? Well Mashable & (RED) are sponsoring the event to coincide with UN Week and the Social Good Summit. I received the following email and decided that @joinred was perfect as a #FollowOfTheWeek. Not only because it is a good cause... but because they are an example of a non-profit using social media well. It also ties in well with last weeks' #Follow. Enjoy!
Name: The (RED) Campaign
Web: www.joinred.com
Bio: Bringing people and brands together to help fight AIDS in Africa. Join us! Follow (RED).
Followers: 1,027,016 + you!
Why Follow? Clearly this is a worthy cause. But it is also worth following because they do a good job of using social media to promote a cause.
Celebrities on board? (Not a reason to follow... just interesting) Bono and many others...
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Some screenshots and examples follow - enjoy!
Web site:
Facebook pages - Shopping
Facebook pages - About the campaign
Facebook pages - The Lazarus Effect (documentary)
Facebook pages - Main Page
Twitter page:
The meetups near you:
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