I receive quite a few emails from non-profit mailing lists - some I subscribe to out of interest in the cause / organization. Some I subscribe to simply based on the org's reputation for strong use of email. Some I received during the past week are below, with strengths noted.
From the 1GOAL folks comes this brightly colored email with attention grabbing images and graphics. It also has a significant number of calls-to-action without being annoying.
PETA has been ahead of most organizations when it comes to the integration of email and web 2.0 into their marketing campaigns. This email also has eye-catching imagery, well-placed Facebook/Twitter/Text links and an easy link for sharing the email.
I love this UN Foundation email - simple, letter-like piece that includes a video and an excellent social media engagement link group at the end of the letter.
While this Penn State email lacks in other departments, the sentiment of sending out the State of the University videos to email groups is a good one. Also, breaking the videos up based on audience type is genius - that way an alum can focus on the one message, rather than all four.
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