Twitter: Quality>Quantity

I have seen this thread come up many times in my LinkedIn email updates and it finally pushed me over the edge today... so I am posting about auto-pilot Twitter account settings Through Non-Profit Eyes.

Here is the thread I'm referring to:

I'll admit, the first time I saw this I thought "Wow, that's sweet!" ... but as I started to look into the tools and better understand what the thread was suggesting, I realized it was the path to an empty list of followers. It should go without saying, but just in case: 100 quality, engaged followers is better than 10,000 disengaged followers. Hence the title of this post: Quality>Quantity.

So my words of advice to non-profits starting Twitter accounts, blogs, Facebook pages, etc.:

Focus on building quality relationships,

rather than aiming for a number of fans or followers.

If you build it (quality), they (quantity) will come.

Some tips can be found on these pages:

How Nonprofit Organizations Can Find More Followers on Twitter

DIOSA's Twitter Best Practices for Nonprofits (from @nonprofitorgs)

8 Common Social Media Mistakes

The Six Signs That Twitter Isn't For Your Nonprofit (from @kanter)

Finding Leads (a.k.a. Donors) With Social Media

People, not technology, are what win elections (from @mcgregormt of @BSDWire)

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