Back story, from the bet's/campaign's website:
It's Not the Size of the Gift that Counts
Alli Houseworth, Communications and New Media Manager, Woolly Mammoth Theatre Company
Here at Woolly, our Director of Development (Tim) is a bit of a social media skeptic. In fact, just the other day – as I was once again trying to trick him into using Twitter – he said to me, “Well does anyone actually raise MONEY using social media?” to which I responded, “Why yes!” So, we made a bet.
THE BET:
I must use the It’s Not the Size of the Gift platform to raise $1,937 by 5pm EST Friday, October 1st, and I can only promote it over social media networks.
(Why $1,937, you ask? Well, that’s the exact number of Facebook fans we have at the very moment I am typing this call to action. In my brain I thought, wow, wouldn’t it be awesome if everyone on Facebook actually saw this request and donated just, like, a dollar?! Rock on, social media!)
If I win, this is what we get:
1. Tim will join Twitter!
2. He will wear an Alli Houseworth exclusive handmade T-shirt that will say “I love social media” across the front AND have himself photographed in said T-shirt in front of various DC landmarks. The photos will be shared on Facebook and Twitter for your viewing pleasure.
3. Tim will give the curtain speech for the closing performance of IN THE NEXT ROOM OR THE VIBRATOR PLAY, and wear the aforementioned T-shirt while doing so.
Comrades! Help me in this quest to embarrass Tim, to prove to my theatre that social media works for all departments, and help us raise a bit of money to support this fabulous organization whose mission is to explore the edges of theatrical style and human experience, in everything we do. (Even in Tweets.)
THE BET:
I must use the It’s Not the Size of the Gift platform to raise $1,937 by 5pm EST Friday, October 1st, and I can only promote it over social media networks.
(Why $1,937, you ask? Well, that’s the exact number of Facebook fans we have at the very moment I am typing this call to action. In my brain I thought, wow, wouldn’t it be awesome if everyone on Facebook actually saw this request and donated just, like, a dollar?! Rock on, social media!)
If I win, this is what we get:
1. Tim will join Twitter!
2. He will wear an Alli Houseworth exclusive handmade T-shirt that will say “I love social media” across the front AND have himself photographed in said T-shirt in front of various DC landmarks. The photos will be shared on Facebook and Twitter for your viewing pleasure.
3. Tim will give the curtain speech for the closing performance of IN THE NEXT ROOM OR THE VIBRATOR PLAY, and wear the aforementioned T-shirt while doing so.
Comrades! Help me in this quest to embarrass Tim, to prove to my theatre that social media works for all departments, and help us raise a bit of money to support this fabulous organization whose mission is to explore the edges of theatrical style and human experience, in everything we do. (Even in Tweets.)
--------------------------------------------------------------------
The bet was won by Alli (@AlliHouseworth) and it intrigued me a great deal. It was nice to see a fun, unique campaign have success. Below you will find more information, screenshots and some fun pictures related to the bet.
--------------------------------------------------------------------
Name: Woolly Mammoth Theatre Company
Web: www.woollymammoth.net
Bio: A theatre that's been defying convention in the Nation's capital for 31 years.
Followers: 1,159 + you!
Why Follow? The theatre itself is a great cause, but it also has some fun and innovative people running the show, so following will help you gain ideas for your nonprofit and cause marketing campaigns.
--------------------------------------------------------------------
Some screenshots and examples follow - enjoy!
Twitter Page:
Campaign website:
Alli w/ her check from Democracy Engine after winning the bet:
Development Officer Tim making good on his end of the bet:
No comments:
Post a Comment