Sunday, October 24, 2010

    Not Best Practice: Being Consistent With Your Message

    Just a reminder that those maintaining your various presences on social media need to maintain consistency with your mission & message. "HealthWarehouse" is a pharmacy that fancies itself on promoting health. While checking out the foursquare tips for Detroit's airport, I noticed the following:


    Really no need for them to make this comment, even if it is what the user genuinely believes. It is completely contradictory with the "HealthWarehouse" username and apparent desired image of HW.

    So, a friendly reminder to all that you avoid such posts - it's critical to show that there is a human side and personality to your tweets, tips and posts, but not at the cost of your image.

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