Unfortunately, some of us make mistakes from time-to-time with our nonprofit communication efforts. The best we can do with these situations is learn from them and share the learnings with others. I don't like to highlight mistakes, but do so when I think it can help others avoid them.
That being said, here is an email invitation I received yesterday:
My problems with this invitation?
- Never make other constituents' email addresses available for all to see. This can be viewed as a breach of trust by your members/donors/friends who did not wish for this information to be shared. Either use software that sends your message as individual messages or place all addresses in the BCC:
- The message was forwarded. This is occasionally used successfully as a tactic within the Subject: to get people to open emails, but the body of the message should not be quoted materials. It is too impersonal and can imply you did not care enough to write a direct message to the recipient.
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