The use of web toolbars like Wibiya's have become more popular lately (If viewing this page on a computer, you can see an example at the bottom of your screen). I have seen them on many blogs and various other pages. However, I have not yet seen many nonprofits using the idea to engage visitors. Have you? If so... share in the comments section.
How could your nonprofit use a web toolbar to further your cause? Let's take a look at this toolbar from GoPSUSports.com:
Note the following items (Click on the image if you need a larger version of the picture):
1) Logo
2) Schedule of events
3) Buy Tickets
4) Get Gear
5) Social Media links
Now let's consider what those applications could be for your nonprofit?:
1) Logo: You could use your current logo, a campaign-specific logo, or - for the more daring organizations - the likeness of your leadership, beneficiaries or a prominent supporter. Example ideas:
- Robert Redford or Bono at the bottom of the NRDC.org and One.org pages, respectively;
- A local Habitat For Humanity's president, in her construction gear, on the home page;
- A scholarship recipient on a university annual fund page; and,
- Campaign lead-donor or honorary chair at the bottom of a capital campaign page.
2) Schedule: What a great way to engage visitors and keep them involved with your organization - a scrolling schedule of events, which you can click upon for more information.
3) Buy Tickets - Translation: "Make a Gift": What a great way to have a giving button on every page, prominently located in a you web toolbar.
4) Get Gear - Translation: "Volunteer / Get Involved": You may sell shirts, DVDs and other items, in which case a store link may work. That being said, a "get involved" link would be a great way to get visitors who aren't making a gift engaged with your organization.
5) Social Media Links: This is a given. At least I hope it is. This is a great way to keep people engaged with your organization on media where they already spend a lot of time.
So what are your thoughts? Have you put anything like this to work? Or do you now plan to do so?
No comments:
Post a Comment