Tuesday, November 23, 2010

    Best Practice: Thanksgiving Campaign @EpicChange

    The @EpicChange campaign is well documented and often cited as an early example of putting Twitter to use for social change. If you've heard the term "Tweetsgiving" you have @EpicChange to thank.

    Here is how they describe themselves online:
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    Epic Thanks is a global celebration that seeks to change the world through the power of gratitude. Founded in 2008, the original TweetsGiving celebration was imagined and implemented by six volunteers in six days, and quickly became the #1 trending topic on Twitter as thousands of grateful tweets from across the globe filled the stream.

    But the truth is TweetsGiving was never about twitter or social media. It's about the gratitude in our hearts, and the transformative power our thankfulness can have when we share it with one another. It's about cultivating a deep sense of for those remarkable souls who create hope in our world. That's why this year, TweetsGiving becomes Epic Thanks.

    Over the past two years, from the gratitude of thousands, this global event has built two classrooms and a library in Arusha, Tanzania, where the twitterkids, led by local changemaker Mama Lucy Kamptoni, learn and grow at one of the best primary schools in their country.

    This year, the celebration will spread to honor even more changemakers in other parts of the world. Stay tuned here to be the first to find out whose hopeful dreams we'll invest in this year.
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    This year's campaign looks great and will hopefully celebrate similar success over the next few days. Here's a look at the campaign:

    Campaign email:
    It's engaging, acknowledges that I have participated in the past and immediately encourages me to get involved again. The only negative? For some reason, the one image doesn't load in any of the browsers I tried.


    The website:
    You can post to Twitter or Facebook and immediately show gratitude and promote the campaign. You can also personalize your own thank you card (see below).




    Facebook:

    Thank you note generator:


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