Ever since, I've had an email from my sister with the TechCrunch link in my inbox, trying to think about how this fun form of engagement could be used to benefit a nonprofit. I finally have a few ideas to share:
- If you're in the arts sector, have key members of your performance (conductor, musicians, actors & actresses, lighting director, etc.) tweet throughout the performance. On top of this, encourage attendees to - GASP! - tweet during the show! At the end of the performance, post some of your favorites from the audience on a screen and giveaway a few prizes for fun.
- In education? Have characters tweet throughout the first day of classes, the start of finals week, spring break, graduation, etc. - In a similar fashion to the art example, you can post favorites at various events. You can also promote these feeds to parents & families to engage them in what their sons & daughters may be experiencing.
- And then there's my idea for any nonprofit, provided the resources are in place to support this communications effort - Have your CEO/President "take the day off" and parallel Ferris Bueller's adventures... just enough of a parallel to be recognizable as a play on the movie, but working in tidbits about what is great about the organization. A food bank CEO might get Abe Froman (sausage king of Chicago) to donate food to the food bank. A youth group executive may be excited about heading to a Cubs game, only to lament not being able to take some of the kids from the group.
What are your ideas?
Bueller?
Bueller?
Post your ideas in the comments section below.
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