To vote, one simply must tweet:
#AmericaWants (insert full name of charity) to get a full-page ad in USA TODAY.
I'm actually a bit surprised they didn't also use a hashtag for USA Today, such as "full-page ad in #usatoday" but the AmericaWants tag will provide quite a bit of good will.
The campaign runs today through Friday and is a part of USA Today's greater "Kindness" campaign @ http://content.usatoday.com/communities/kindness/index
Happy tweeting!
UPDATE: I'm curious how long it will take #AmericaWants to enter the trending topics for the USA / Worldwide. I'll keep an eye on it and let you know the trends I notice. So far, it looks like Susan G. Komen For The Cure is the first large, nationwide non-profit to get a campaign mobilized for #AmericaWants
UPDATE II: Still keeping an eye on it... not picking up as much steam as I would have thought by now, particularly considering it is #CharityTuesday. But I think it will be a top trender for the week when all is said in done. Susan G. Komen for The Cure is still looking like the most popular charity, but I'm happy to see an influx of Penn State Dance Marathon votes via their @THON feed. Chart below will keep you abreast of the trend for #AmericaWants over the previous 24 hours.
UPDATE III: Simply from watching the tweets come in, the most popular charities thus far are still Susan G. Komen For The Cure and Penn State's Dance Marathon (aka THON). Latest to make a push? The Ronald McDonald House and VH-1's Save The Music.
UPDATE IV (11:00am Eastern U.S., 04/14): I have to say the buzz around this isn't nearly as significant as I thought it would be (I wonder if the brass @ USA Today feel the same?). Still many tweets & retweets per minute, but I thought it would be a heavier trender by now. Update on the most common names right now: United Way, Convoy of Hope and the Human Rights Campaign.
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