It is not directly related to fundraising the way The Daily Beast wrote it, but stay with me... I doubt many of you would be shocked to find which institutions top TDB's list of the 50 Most Stressful Universities given the criteria: cost of room & board (35%), competitiveness (35%), acceptance rate (10%), highly-ranked graduate engineering studies (10%) and crime on campus (10%). The top 5? Stanford, Columbia, MIT, UPenn & Harvard, respectively.But what happens when we overlay alumni participation rates to these rankings?
Stressful rank 1-10: Average Alumni Participation - 35%
Stressful rank 11-20: Average Alumni Participation - 37%
Stressful rank 21-30: Average Alumni Participation - 26%
Stressful rank 31-40: Average Alumni Participation - 21%
Stressful rank 41-50: Average Alumni Participation - 18%
It should be noted that these alumni participation ranks are taken from the latest US News rankings, which only factor in undergraduate alumni participation.
So what should fundraisers - particularly annual giving professionals - take from this analysis? Make sure to stress out those students while you have them - they'll be more likely to give once they graduate! More seriously, these findings are not that surprising. The factors in the stress analysis correlate with better students who are more likely to come from an affluent background. Most would assume this leads to a higher affluence and affinity for education later in life.
No comments:
Post a Comment