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A full report on the social media engagement and promotion highlighted in this post is now available, including grades, methodology and conclusions from the research. My hope is that this report serves as a catalyst for improved social media engagement & promotion for various non-profits. If the best practice highlighted in the report inspires you to make any changes or improvements, please let me know.
I have had multiple organizations contact me about whether I can grade their home pages relative to peers - please email me or comment on this post and I will be happy to do so.
Multiple organizations and web designers have asked if there is a badge highlighting good grades from the report. Please email me and I will provide you with the proper code to install such a badge.