(from my original post at Marts & Lundy)
In a recent discussion at the CASE Social Media & Community conference, the discussion entitled Future Trends in Social Media identified mobile/text/SMS giving was identified as the topic likely to gain the most in attention and importance before next year’s conference. In the course of the discussion, ideas were considered for how this might work within higher education, but actual examples are difficult to find.
In order to provide a concrete example, I contacted my colleague Howard Heevner at the University of California, Santa Cruz, with whom I have worked on numerous occasions. This past February, while Howard was director of annual giving there, Penn State embarked on its first SMS campaign for its Dance Marathon event. “THON” is the world’s largest student-run philanthropy and raises significant funds to fight pediatric cancer and support those impacted by the disease. The 2011 edition generated over $9.5M in gifts.
So how did the SMS portion of the fundraising perform? Download the full report in our special reports section.
3 comments:
Great, You write good content Thanks for the thoughts and ideas.
Nice Post, Thanks for your very useful information...
Thanks for sharing given information. At present time that knowledge is very useful.
Post a Comment