Heather Mansfield (@nonprofitorgs) has one of the leading non-profit blogs, Facebook pages and Twitter feeds. She recently posted ten blog content ideas for non-profits. Heather's ten ideas:
- Share breaking news.
- Post calls to action.
- Ask supporters to donate.
- Share stories, photos, and videos from events.
- Allow guest bloggers to share expertise and experience.
- Share stories from the field.
- Share resources.
- Highlight press coverage.
- Share your social media success stories.
- Interview experts, volunteers, donors and board members.
Her list is great, but I think it could use two additional items:
11. Impact stories.
Some of the most powerful tweets are those that illustrate the impact an organization is having. This illustrates to your donors what their dollars have done and to potential supporters what they could do. A recent Tweet from the Richmond chapter of the American Red Cross:
This would lend itself to an engaging blog posting about the fire and ARC's response, which would be even more powerful if it included quotes from the seven individuals being helped.
12. Impact photos.
Heather touches on photos from events and stories from the field, but equally moving are photos of your organization's work. This can be very different from the "Impact stories" in that it is visual and, as Barnard said, a picture is worth a thousand words. See the example from charity:water:
Which leads to this photo:
Followed by the simple statement:
This is one of the shortest blog postings you will find on the web, but it is arguably as powerful as they come.In less than four years, charity: water has funded clean and safe water projects to serve more than a million people around the world.
Join us. Just $20 can bring clean water to one person for 20 years.
Any other ideas for non-profit blog posts?
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