World Cup Fever... with Non-Profits

First... Go USA! (I happen to be a huge soccer/"proper football" fan)

Now that I have that out of the way, there are some interesting ways to capitalize on the momentum and coverage associated with the FIFA World Cup. For example, check out the (RED) campaign's current effort highlighted in the screenshots below. (RED) is encouraging soccer fans to play against each other in an online penalty shootout. For each goal scored, one US Dollar goes to the (RED) efforts to fight AIDS in Africa. What are your ideas for using the World Cup to help your campaigns?

The game's landing page:

Promoted on Twitter feed (second status down):

Promoted on their Facebook page:

And on (RED)'s main website:

And a look at the actual gameplay (note the personalized jersey as a nice touch):

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