A recent survey by R2integrated provides some insight into what a sample of for-profit leaders think about social media. There are obviously many of these surveys in the field, but this one provides some quick snapshots you may find interesting and helpful. I have included some of the graphs below for your information and feedback. Some points of note:
- Most companies do not feel they have realized a profit via their social media efforts.
- 21% cite an inability to develop a compelling business case as an impediment for social media efforts... Um, I think that is more than just a social media problem!!!
- Fewer than half the participants consider their company/organization to be expert or proficient in social media.
No comments:
Post a Comment