Thursday, June 17, 2010

    @BPGlobalPR Turns Popularity Into Gifts for the Gulf

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    Twitter: @HealthyGulf and @BPGlobalPR
    Name: Gulf Restoration Network & (Fake) BP Public Relations
    Web: www.healthygulf.org & www.streetgiant.bigcartel.com
    Bio: The Gulf Restoration Network is committed to uniting and empowering people to protect and restore the natural resources of the Gulf Region for future generations. @BPGlobalPR is a fake Twitter account providing satirical commentary on BP's oil spill and how the company has responded to the spill.
    Followers: @HealthyGulf: 1,885 + you! @BPGlobalPR: 168,498 + you!
    Why Follow? @BPGlobalPR has been a global phenomenon providing some humor during an environmental tragedy. Why does it now qualify for the @moredonors #FollowOfTheWeek? @BPGlobalPR has now turned its efforts to raising funds for @HealthGulf via its popularity and t-shirt sales. At press time, this total is over $20,000 and I anticipate that number growing significantly. Some highlights of all pages follow. This is an example of using social media to 1) provide support - financially and psychologically - during a tragedy; 2) leverage a large number of followers for good; and, 3) forge an effective social media partnership.
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    Twitter Pages:

    Websites:

    Who is behind @BPGlobalPR? Apparently this guy... according to the Village Voice:


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