Administrative costs should not be too high (see figures below), but remember they also should not be too low... If your admin costs are in the single digits or even the low teens, you may not be investing enough in fundraising, particularly the long-term fundraising often dubbed "annual giving."
When I reviewed the websites of the twenty labeled organizations, only 4 promoted a social media presence on their home page, including none of the bottom six (Those ranked #1-6... Couldn't really bring myself to call them the "top six"). A correlation? Only that it is another example of bad management.
All of that being said... here is the dreaded list.
20. Tucson Audubon Society - Tucson, AZ (Administrative expenses: 42.8%)
19. New Hampshire Audubon (Administrative expenses: 42.8%)
18. Gospel to the Unreached Millions (GUM) - Houston, TX (Administrative expenses: 43.1%)
17. American Psychiatric Foundation - Arlington, VA (Administrative expenses: 43.7%)
16. Marshall Heights Community Development Organization (MHCDO) - Washington, DC (Administrative expenses: 44.1%)
15. Please Touch Museum - Philadelphia, PA (Administrative expenses: 44.9%)
14. American Friends of the Open University of Israel (AFOUI) - New York, NY (Administrative expenses: 45.2%)
13. Peter G. Peterson Institute for International Economics - Washington, DC (Administrative expenses: 45.4%)
12. Stan Hywet Hall & Gardens - Akron, OH (Administrative expenses: 45.8%)
11. Victorious Christian Living International - Phoenix, AZ (Administrative expenses: 46.0%)
10. Center for Individual Rights - Washington, DC (Administrative expenses: 46.1%)
9. Changed Lives - Chattanooga, TN (Administrative expenses: 47.4%)
8. Vision New England - Danvers, MA (Administrative expenses: 48.7%)
7. Charleston Area Medical Center Foundation (CAMCF) - Charleston, WV (Administrative expenses: 48.8%)
6. National Museum of Racing and Hall of Fame Saratoga Springs, NY (Administrative expenses: 55.1%)
5. Cherokee National Historical Society - Tahlequah, OK (Administrative expenses: 58.2%)
4. Union Rescue Mission, Little Rock (Administrative expenses: 62.1%)
3. National Council of Negro Women (NCNW) - Washington, DC (Administrative expenses: 64%)
2. Boys Choir of Harlem - Harlem, NY (Administrative expenses: 66.3%)
1. American Tract Society - Garland, TX (Administrative expenses: 68.0%)
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