Eco-Ride 2.0 - Great Social Fundraising

I recently received an email from an organization in Ann Arbor, the Ecology Center. My family and I participated in the '09 EcoRide which included bikers, walkers and runners completing a course at a metropark.

This year, the invite was for EcoRide 2.0... a virtual and social fundraiser for the Center. I love the campaign - the design, interactive site, and the case for support. Screenshots follow. Needless to say, @Ecology_Center is our new #FollowOfTheWeek.

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Twitter: @Ecology_Center

Name: The Ecology Center
Web: www.ecocenter.org
Bio: The Ecology Center is a membership-based nonprofit environmental organization in Ann Arbor, Michigan, founded by community activists after the 1st Earth Day.

Followers: 990 + you!
Why Follow? The Ecology Center runs the following campaigns: Clean Car Campaign, Environmental Education, Greening Chemistry, Healthy Food in Healthcare, Safe Kids, Homes, Towns, Save Land, Build Community, Trash & Recycling and maintains the popular HealthyStuff.org site. They provide great information.

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Email Invite:

Website home:

Create An Ecorider:

Fundraising Goal:

Donation:

Personalize the avatar:

Choose the setting:

And find & follow riders:

Leaderboard:

Social fundraising via Facebook, Twitter & Email:

HealthyStuff.org page - definitely worth checking out. You can follow their RSS here.

HealthyStuff.org video:

And finally, EcoCenter's Twitter page:

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