Since its launch, BlueSwarm has raised more than $172 million for fundraising campaigns, with the vast majority of those funds directed towards political election campaigns.
The startup, which is a platform that leverages social media tools to attract and track donations, has wooed many politicians, including several gubernatorial candidates like Massachusetts’ Charlie Baker, Wisconsin’s Tom Barrett and California’s Meg Whitman. Whitman, who has already invested a decent portion of her personal fortune into her campaign, has also amassed more than $20 million through BlueSwarm.The company says the platform is currently being used in 50% of US Senate races and 30% of gubernatorial races, in addition to many local races. However, despite the high volume of transactions, the amount of revenues is still fairly low because BlueSwarm only takes a 2.9% cut.
Some screenshots from the BlueSwarm website:
A look at the BlueSwarm Facebook app:
And mobile app for the iPhone:
A look at some of the dashboard tools within the software:
And a video from TechCrunch & BlueSwarm:
What are your thoughts on this software's implications for non-political fundraising? It appears to have great potential for use for annual giving efforts in the academia, environmental, health and cultural segments. My questions would include how well BlueSwarm can "talk" with the oft-antiquated databases of fundraising operations? What questions do you have?
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