Wow. Using a tragedy or conflict like what we're seeing in Egypt is no way to promote one's company. This is exactly how not to use Twitter or any other social platform. While Kenneth Cole has tweeted an apology, I'm quite surprised that this was posted in the first place. Kenneth Cole has also posted this apology on Facebook (screenshot below). Make note of the consumer feedback.
This clearly doesn't have to do directly with fundraising, but it should be a reminder for nonprofits to be sensitive in all communications - particularly social media where controversy can spread like wildfire.
Shout-out: Thanks to Lisa Byrne (@lisabyrne) for bringing this to my attention.
7 comments:
thanks for this - I just put it in my "friday's non profit advice" post for the morning. this is the kind of thing we need to be VERY careful of.
In case you're interested, I wrote a response to him on his Facebook Discussion tab, then blogged about it here: Kenneth Cole & Every CEO: This Is Your Social Media Wakeup Call http://www.myrlandmarketing.com/2011/02/kenneth-cole-every-ceo-this-is-your-social-media-wakeup-call/
Social media is a double-edged sword. People pay attention to it, that's a fact that could go either way in terms of impact.
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