I am in the midst of organizing the new blog for More Donors Consulting. Some great contributors are lined up to provide insight on our core questions. What are the initial questions to be answered? See below... with my comments included. In the meantime, contact me here for questions, comments or consulting inquiries.
Basics:
Devin T. Mathias, Lead Consultant, More Donors Consulting
BA, Communications – Penn State University
MBA, Business Administration – University of Florida
Most recent professional positions:
Vice President of Benchmarking, Philanthropic Analytics (GG+A)
Director of Annual Giving (University of Michigan)
Director of The Florida Fund (University of Florida Foundation, Inc.)
The questionnaire:
1 - What is the biggest challenge your fundraising efforts currently face?
The economy will be a popular answer to this question, though I think the greatest challenges are the following: a) ineffective use of analytics in fundraising – particularly in major/principal giving and annual giving; b) “the n=1 problem” – the mistake of using what you like or your boss likes for your fundraising efforts, rather than using market research to fine-tune your message, case and medium; and, c) using the economy as an excuse – if ever there was a time to highlight why your institution is worthy of support, it is now. Illustrate that you are using your funds wisely and the positive impact your organization has on the economy.
2 - What are you doing to overcome these challenges?
Working with clients, peers and organizations where I volunteer to overcome those challenges listed above!
3 - What is the most successful change/program implementation you have made in your current role?
This varies based on the topic and client, as my focus has been varied for each. I am confident I can be a successful change agent for all of my clients!
4 - Where do you see social-media’s best application for fundraising?
Donor relations and stewardship, research, recruitment… the list goes on-and-on. It depends on your organization's needs, goals and resources.
5 - What book would you suggest fundraisers read?
Competing on Analytics by Davenport & Harris - great insight into how for-profit companies are applying the "new science of winning."
6 - What question would you find most useful for readers to answer?
For this blog… which questions would you find most useful to have answered? And what would you like to share with the
May the gifts be plentiful, your constituents happy & your mission served,
DTM
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