Monday, March 29, 2010

    Be Our Guest: Kay Young

    Kay Young is the Director of Development at Wyoming Seminary College Preparatory School. "Sem" is one of the oldest prep schools in the northeast and educates children from age 3 through grade 12 (and an additional post-graduate year). Kay has her BS & MS from Penn State and has held her current role with Sem for almost seven years.

    1 - What is the biggest challenge your fundraising efforts currently face?
    Staying at the top of that shortening list of charities that each of our constituents has soliciting their support and interest.

    2 - What are you doing to overcome these challenges?
    Continuing to share our story with constituents – making them aware of our needs and the great things that are happening everyday on campus.

    3 - What is the most successful change/program implementation you have made in your current role?
    Increased web/internet presence.

    4 - Where do you see social-media’s best application for fundraising?
    Alumni connecting with each other.

    5 - What book would you suggest fundraisers read?
    Three Cups of Tea by Greg Mortenson & David Oliver Relin (2006)

    6 - What question would you find most useful for readers to answer?
    What are some practical ways to stay in touch with my constituents that will make my institution stand out from the rest?

    Your turn - What are your answers to Kay's question?

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